Project: Renault Trucks
Tasked with building authority through the ‘Renault Trucks Deliver’ brand platform and differentiate by focusing on delivering profit to business leaders through driver pride. Define the pillars that carried the project from conception to launch to an ongoing dialogue with drivers, haulage owners and business leaders across a multitude of platforms.
Tasks:
Brand Identity / Visual Language / Campaign Concepts / Film Treatment / Shoot Art Direction / Campaign Activation / Film Editing / Social Content
Photography — Jane Stockdale
Film Director — Max Cutting
Tasks:
Brand Identity / Visual Language / Campaign Concepts /
Film Treatment / Shoot Art Direction / Campaign Activation /
Film Editing / Social Content
Photography — Jane Stockdale
Film Director — Max Cutting
Tasks:
Brand Identity / Visual Language / Campaign Concepts / Film Treatment /
Shoot Art Direction / Campaign Activation / Film Editing / Social Content
Photography — Jane Stockdale
Film Director — Max Cutting
Tasks:
Brand Identity / Visual Language / Campaign Concepts /
Film Treatment / Shoot Art Direction / Campaign Activation /
Film Editing / Social Content
Photography — Jane Stockdale
Film Director — Max Cutting
© Jonathan Barnett 2022